Olez Haircare Blog: Successful Product Launch at ABS Chicago

America's Beauty Show may be over, but we are not done yet! With a tremendously successful launch of our three new lines, Essence of Youth, O2 and NutriFuze let's take some time to review all the amazing photos from the show! From our 15 ft tall hanging banner to our mixology bars, we couldn't be more proud of how our booth looked and the amazing turn out we had.

Our Booth-

With a very minimalistic white theme, with pops of color from our newly launched lines, the look of the booth was a hit with attendees.

The Stage-

Olez's rocked the stage along side Steffan Tricoci as they showed attendees how to use and apply our products for great looking hair. The stage was buzzing with life, non stop demos, one model after the next running back and forth all made for great educational entertainment. The audience also enjoyed tutorials on editorial styling by the stylists.

The Sales Counter-

We absolutely love how our sales counter turned out, very colorful, filled with our latest product.

Mixology Bar-

The mixology bars where out of this world. Very interactive with tablets showing you how to use the product, the actual bottles displayed with beautiful lights around them, and the best part, trying the product itself! At our mixology bar attendees were able to not only touch and see the bottles but also play with the product by pouring it into mixing cups and watching the chemical reactions of certain mixtures.

The Classroom-

On Sunday March 10th we had an editorial styling techniques class where Olez gave the audience valuable styling techniques to use at their salons.

Our Models-

Our 3 show stopping models Leah, Lucia, and Vita had amazingly creative and artistic hair styles each morning of the show created by Olez.