Day 1: We've Arrived in Hollywood!

Olez is participating in this year's Celebrity Gifting Suit for Academy Award Nominees

8AM Rodeo Drive 

Day 1: We've Arrived in Hollywood!

Oscar week has officially begun and Olez is so excited to be a part of it. Olez is in Hollywood all week for the 2013 Academy Awards festivities and we can't wait! Starting tonight, we'll be mingling with red carpet celebrities as a partner in the pre-show gifting events. A-list celebrities, Oscar nominees, and even a few musicians will be getting an exclusive preview of our Luxury line of therapy themed salon treatments.

But don't feel left out. Stay connected with all the glitz and glam as our celebrity stylist, Edward Teitel, pampers the A-listers with our new lines: Essense of Youth, O2, and NutriFuze™. 

Follow us on Twitter, Facebook, and Instagram  for live tweets and photos of celebrities using Olez products. 

Meet The New Olez Luxury Line:

"We're so ready for our closeup now!"

Meet Essence of Youth, NutriFuze™ and O2, the new super glamorous, high end line of therapeutic hair treatments from Olez. The ultra lux line uses the finest natural elements in new and innovative ways for treating the everyday diva's hair concerns. A-listers already know the benefits of BOTOX®, a good Detox, and a Nutritious shake, it's only natural that Olez remixed these great elements into three hair treatments that re-verse the hair's age, detoxify the follicles, and infuse the hair with nutrients.

Our Day in Hollywood So Far:

9AM Arrive at L'Ermitage in Hollywood

10AM Setting up our display table

BOTOX®  is a trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any shape or form.

Olez Set To Launch 3 New Lines This Coming March

Olez Set To Launch 3 New Lines This Coming March 

Olez is currently preparing to attend America's Beauty Show in Chicago on March 9-11, 2013. They are set  to launch 3 new lines that will be joining Olez Inception. The new lines include Essence of Youth, a product so unique that it has been compared to Botox® for its rejuvenating properties. Essence of Youth leaves your hair looking younger and softer.  O2 is oxygen that cleanses and detoxes your hair, this is the perfect product to use when you want to remove years of product build up. NutriFuze provides a combination of  nutrients that truly make it the perfect "hair diet". See the invitation below to be a part of this worldwide launch! 

Olez Inception Hits Chicago!

As if all the recent buzz about Olez Professional products wasn't enough, take a look at how Modern Salon raves about our products used at Saza Salon and Day Spa in Vernon Hills, Illinois! Our Olez Inception Restorative treatment is amazing,  the results in these pictures speak for themselves!

Join the conversation @ http://ow.ly/gSwsN

Like us on Facebook and stay updated on the latest news of Olez Professional products! http://ow.ly/gSwDE

RESTORATIVE HAIR TREATMENTS- ALL ABOUT THE APPLE

You probably don’t think of healthy hair when you think of apples. Apple Stem Cells are one of the most exciting innovations in beauty, boosting anti-aging benefits for the skin and hair. Apple stem cells stimulates new cell production in the follicles, slow down the hair’s aging process with antioxidants, and boost strength and shine with key nutrients.

One of the most exciting new products utilizing apple stem cells technology is Olez INCEPTION. Olez INCEPTION is a unique, restorative hair treatment and smoothing system combined.

OLEZ INCEPTION- APPLE POWER

Olez INCEPTION has become one of the most sought after products in the industry, using apple stem cells which slow down the deterioration aging process of hair follicles. The results with INCEPTION last up to 6 months

The apple stem cells in INCEPTION’s proprietary formula come from a rare Swiss apple called the Uttwiler Spätlauber.  Apple stem cells are rich in hydrogen, phytonutrients, antioxidants, proteins and age resistant cells. Able to thrive in the hair for 14 days after application, the cells penetrate the hair to deliver moisture deep inside the hair’s cells, adding elasticity, strength, and shine to the hair.

REPAIRS HAIR DAMAGE

INCEPTION seals the Apple stem cells into the hair, allowing them to repair damage from the inside of the follicle. The stem cells, and a combination of powerful nutrients reverse years of damage and leave the hair looking and feeling softer, fuller, and healthier.

2 TREATMENTS IN 1

The treatment also smoothes the hair. It contains creatine and amino acids that restructure the hair bonds, which work to straighten and smooth curls and eliminate frizz. Celebrity stylist and hair artist Edward Teitel, says, “As a photographer and stylist it’s such a joy to be able to work with a canvas of beautiful, frizz free, shiny, manageable hair. That’s why I start all my model preps with Olez INCEPTION treatments,”

LINE EXPANSION

At America’s Beauty Show in Chicago this coming March, Olez Professional will be launching three new exciting treatments. Keeping with its mission statement of providing healthy and innovative hair care solutions, Olez Professional will be launching an oxygenation treatment, a botox-like-anti-aging treatment and a nutrient treatment.

INCEPTION’S “APPLE POWER” FEATURED IN THIS MONTH’S MODERN SALON

Yay Apple Power!

Check out this month’s Modern Salon with a little feature of Olez INCEPTION’s amazing Apple Stem Cell technology.

Boca Cosmetics Group has introduced Olez Inception, a hair straightening system formulated using apple stem cell technology. The apple stem cells, obtained from a Swiss variety of the fruit are rich in hydrogen, phytonutrients, antioxidants and proteins. The company reports that Inception’s smoothing results can last up to six months.

The Olez Inception straightening kit includes four products: Cleansing and Nourishing Shampoo Action Apple Stem Cell Solution, Sealer and Stem Cell Masque. The brand includes an at-home maintenance hydrating masque and the Argan and Pracaxi Natural Oil Aerosol Spray for finishing and UV protection. Visit olezprofessional.com

WHAT CAN APPLE STEM CELLS DO FOR YOU?

When South Florida native Kayla came into our office on that particularly HUMID day in May, she had no idea she would be trying out the most revolutionary breakthrough technology in the beauty industry. Her hair was definitely feeling the humidity; It was FRIZZY, dull, and very tangled. She had been wearing her hair in a natural afro for years–not for the love of Afros (because I’m totally down with Afro love!) but she was afraid of the damage caused from harsh relaxers and, if anyone lives here in South Florida knows,  a flatiron does nothing in this humidity.

Kayla had VERY kinky hair (50 Shades of Grey kinky!). After treating her hair with the Olez INCEPTION Apple Stem Cell Restorative System along with the Apple Stem Cell Masque, her hair was BUTTERY soft, brilliantly shiny, and straight! But not that (starchy fake) straight; her hair was very full and thick and still had a nice natural look. The Apple Stem Cells along with the blend of ingredients penetrated her hair  follicles and restructured her curl pattern completely. The girl STRUTTED out of here like Beyonce’s alternate ego “Sasha Fierce”.

Almost three months later, Kayla cannot stop raving about her hair to me! Enough already, Kayla, I get it: Apple Stem Cell ARE the best discovery since sliced bread. (Just kidding, don’t stop raving!) Her hair has gone from too kinky to comb to soft and silky with “beautiful soft Spanish curls,” adds Kayla.

The Apple Stem Cells penetrate the hair and deliver hydrogen, phytonutrients, antioxidents and proteins,while also restructuring the hair’s curl pattern. Because Apple Stem Cells have an exceptionally long life, INCEPTION continues to work inside the hair, allowing the results to last for up to 6 months.

Olez INCEPTION, a professional hair care line that incorporates the use of Apple Stem Cell technology will be available to salon professionals July 22.

UTTWILER SPÄT-WHAT? AN APPLE A DAY TO KEEP BAD HAIR DAYS AWAY

Even if you can’t pronounce it, you should get to know it because this unique Swiss Apple (Uttwiler Spätlauber) is one of the most revolutionary discoveries in beauty.

The Uttwiler Spätlauber is an amazing apple grown in Switzerland that has the ability to resist aging–which makes the rare apple one of the most in-demand MUST-HAVES in the beauty industry. Even the first lady,Michelle Obama, is rumoured to be a fan of these anti-aging apples.

On July 22, Boca Cosmetics Group plans to take the cosmetics industry one step further with the launch of Olez INCEPTION, the first hair-care line to incorporate Apple Stem Cells from the Uttwiler Spätlauber.

These Apple Stem Cells not only process anti-aging properties, but they promote cell regeneration, hair moisture, strength and shine.

The Olez INCEPTION professional line includes:

• Apple Stem Cell Restorative System
• Apple Stem Cell Hair Masque
• Argan and Pracaxi Oil Spray

–and will be available in salons July 22.