Boca Cosmetics Group, manufacturer of Olez® and pioneers in
the hair industry, recently welcomed Flamingo Beauty Supply, at their state of
the art training center, Boca Academy. The education focused company hosted the
daylong event which featured hands-on training on Olez’s five unique treatments. Olez® utilizes groundbreaking technology and
the finest natural ingredients to repair, nourish, and improve client’s hair.
The product line includes: INCEPTION -Apple Stem Cell Therapy, O2 -Hair &
Scalp Detox, Essence of Youth - Hair Anti-Aging, NutriFuze - Hair Diet and
Advanced –Smoothing System (Smoke and Toxin Free).
In addition to becoming skilled in productapplication, the attendees were instructed on how to communicate key features and benefits of the Olez® line to clients. These never seen before services enhance salons’ existing offerings. By identifying client’s hair concerns, salon professionals learned how to integrate the products into their existing services menu. One example, O2, which cleanses and detoxifies the hair and scalp through a spa like experience, can be used in conjunction with a color service to enhance the results of the color, a treatment that the company calls “premium color service”, a service that provides greater results.
