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| 7AM : Taking in the Beautiful City of Chicago |
We've arrived in Chicago and it's one day to SHOWTIME! Every year over 60 thousand salon professionals attend the America's Beauty Show but today, we're giving you a unique behind the scenes view of what goes into creating this monumental beauty show.
Lights, Camera, Don't trip over that cable cord!Setting up an chic yet high tech booth like ours (1855 by the way) takes a lot of engineering and manpower! All day long, the Freeman electrical and labor crew have been heaving heavy equipment around on their tractors and working super fast to transform the chaotic exibitor room into a stylish beauty show.
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| booth 1855 before |
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| after! |
Meet the Crew: Models, Stylist, and Interns!
Another key component is the staff. Our models are our walking brand ambassadors Today we've met up with two fabulous local models to discuss the intricate hair art our stylist will be performing on their hair tomorrow. They were really excited to get show-stopping hair styles done, and obviously these girls have a lot of hair to work with!
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| Edward, Stefan, working on model, Vita |
And of course, what would we do without our interns! We're so excited to work with the young, enthusiastic future stylists at Tricoci Hair School. (Group Pic). Tomorrow, the students will get a rare hands on opportunity to work with a talented hair artist and experience a beauty show with the Olez Entourage.
Out of the Box Mixology Lab Experience:
And of course, our unique Mixology Lab where you can get your hands on NutriFuze, Essence of Youth, and O2, the latest hair therapy treatments from Olez that infuse the hair with unique ingredients like collagen, plant extracts, and oxygen. The product bar will feature a learning center where stylists can see what the products do from the inside of the hair strand and a mixology style lab where stylists can mix these restorative cocktails.
So here we go ABS-Chicago! Get ready for an amazing show!
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