Apple Stem Cell Technology- INCEPTION

INCEPTION  is a professional restorative system that repairs damage, adds shine to dull hair and controls wave and frizz. The treatment is enhanced with Apple Stem Cell Technology.

What is this Apple Stem Cell Technology? 

PhytoCellTec Malus Domestica is an award-winning patented liposomal preparation, so containing tiny bubbles made out of the same material as cell membranes, based on the stem cells of a rare Swiss apple called Uttwiler Spätlauber that derives from a seedling planted in the middle of the 18th century. Uttwiler Spätlauber is an endangered apple variety that is well-known for its ability to be stored for long periods without shriveling and thus its longevity potential. The apples are rich in phytonutrients, proteins and long-living cells. A novel technology has now been developed enabling the cultivation of rare and endangered species like Uttwiler Spätlauber. Thanks to this technology, plant stem cells can be obtained and incorporated into skin care products to enhance the longevity of skin cells. Not only does it protect the skin’s own stem cells but has been shown to have excellent age-delaying and anti-wrinkle properties, and is currently one of the most pioneering and exciting ingredients in skin care. 

Yes skincare! So where do we come in? Olez was the first company to introduce this technology into hair care products, launching our first line INCEPTION in 2012. 

What are the benefits? 

- INCEPTION adds body and volume to thinning hair

- Adds shine to dull hair

- Repairs damage from the inside of the follicle

- Smooths frizz and controls wave

- Promotes healthy hair growth

- Hydrates, protects, and stimulates the hair's follicles

This breakthrough technology helps differentiate the salon from it's competitors as a leader in innovation. 

To learn more visit www.olez.com 

Request a demo: info@olez.com

OSCAR Nominees: Who's Using Olez Sunday!

Best Actress Nominee QuvenzhanéWallis trying Olez hair care

Olez had a blast mingling with Academy Awards nominees and celebrities in Hollywood for OSCAR Week. We got a chance to speak with the stars one-on-one and talk to them about their hair concerns. Being a celebrity means your hair goes through a LOT of trauma with constant styling and chemicals. After we explained our new line of nutrient infusion treatments: Essence of Youth, Olez INCEPTION, O2, and NutriFuze all the stars were excited to try. Cori Shepherd Stern, nominated producer of the documentary Open Heart can't wait to try our products on her hair to get ready for the OSCAR red carpet! She gushed, "I will definitely be using your products to prepare for Sunday Night!"

OSCAR Nominee Joss Penn holding Olez Giftbag

Each star received an Olez Bag with the entire Olez INCEPTION Home Care Line: 

• Apple Stem Cell Masque
• Invigorating Shampoo and Conditioner
• Argan and Pracaxi Oil Spray

Visit our website: www.olez.com to shop INCEPTION home products featuring apple stem cells. 

True Blood Actress Carolyn Hennesy Style our Olez Inception Apple Stem Cell Masque

World War Z Actress Abigail Hargrove trying and Olez treatment with stylist Edward Teitel

Millionaire Matchmaker, Patty Stanger checking out Olez Essence Of Youth

Check out the rest of our photos with the celebrities on our facebook.

Interview with ABS News

Back to South Florida For An Interview with ABS News 

Back in our South Florida office, ABC news dropped by for an interview with our President, Claudio Correia. They heard we were in Hollywood and wanted to get the scoop on which nominees will be using our luxury hair care products to look beautiful on the red carpet. 






Now let's cross our fingers for our favorite actors and actresses and hope they win big on Sunday! 

Olez Set To Launch 3 New Lines This Coming March

Olez Set To Launch 3 New Lines This Coming March 

Olez is currently preparing to attend America's Beauty Show in Chicago on March 9-11, 2013. They are set  to launch 3 new lines that will be joining Olez Inception. The new lines include Essence of Youth, a product so unique that it has been compared to Botox® for its rejuvenating properties. Essence of Youth leaves your hair looking younger and softer.  O2 is oxygen that cleanses and detoxes your hair, this is the perfect product to use when you want to remove years of product build up. NutriFuze provides a combination of  nutrients that truly make it the perfect "hair diet". See the invitation below to be a part of this worldwide launch! 

Olez: Featured As PRODUCT OF THE DAY

https://www.facebook.com/OlezProfessional

We have been featured as PRODUCT OF THE DAY on 

ModernSalon.com! 

Olez Inception Hits Chicago!

As if all the recent buzz about Olez Professional products wasn't enough, take a look at how Modern Salon raves about our products used at Saza Salon and Day Spa in Vernon Hills, Illinois! Our Olez Inception Restorative treatment is amazing,  the results in these pictures speak for themselves!

Join the conversation @ http://ow.ly/gSwsN

Like us on Facebook and stay updated on the latest news of Olez Professional products! http://ow.ly/gSwDE

INTERVIEW WITH GUSTAVO TUNDELLA, APPLE STEM CELLS, AND INCEPTION

There are many things to love about Brazilian model turned South Beach stylist turned Philadelphia salon owner Gustavo Tundela: His cool Brazilian accent, his trendy downtown salon serving themed cocktails and perfect ombre highlights, his epic love story of moving twelve hundred miles across the country to be with the woman he loves. But, what we love the most: His enthusiasm for hair innovation–and what’s more innovative than Apple Stem Cell Power?

Gustavo, who’s worked for exceptional salons such as Rocco Donna in South Beach, recently branched out to Philadelphia to start his own salon: Tundella & Co. in downtown Philadelphia, bringing the South Beach keratin craze with him. Tundella Salon is the forerunner in keratin treatments in the area, boasting over 20 treatments a week.

Tundella recently stopped by Olez Professional to get his hands on the latest innovation from Olez,INCEPTION, a breakthrough hair straightening treatment that uses a unique blend of acids to gently relax the hair’s texture while combining the restorative hair benefits from Apple Stem Cells harvested from the Uttwiler Spätlauber apple.

On Olez INCEPTION:

I love that it’s clean, no smell, and easy to work with. The shine and softness in the client’s hair is incredible.

ON Apple Stem Cells:

We’re excited to be the first salon in Philadelphia using Apple Stem Cells in a hair straightening treatment. We’re even thinking of adding Apple Martini’s to our menu.

On Olez Advanced:

We use Olez Advanced as our express keratin treatment to control the frizz and add shine and manageability. Clients can either receive the full treatment or we do a quick 15 minuteblowout for half the cost.

On Fall Hair Trends:

Brow level bangs (we call them T-bangs) are a big trend this year. Also, richer deeper colors, dark caramel hues, and copper tones are really popular.

On keeping up with the latest trends:

I find the latest trends by traveling to the international hair shows, especially in Brazil and reading international hair magazines.

On upcoming projects:

We have a photoshoot coming up for our first Lookbook showcasing some of our best hairstyles. We’re really excited about it.

On his #1 request:

We do a lot of hair extensions but our specialty is definitely Ombre highlights.

Stop by Tundella Co. Salon, for an Olez INCEPTION consultation and be sure to ask for that Apple Martini!

Stylist? Call Olez Professional: 1-800-251-2479 to learn more about ordering Olez INCEPTION for your salon.

                                                      

                                                                 Tundella’s Client Before INCEPTION

                                                                    Tundella’s Client After INCEPTION

SALON TIPS FOR USING OLEZ INCEPTION (APPLE STEM CELLS) ON BLEACH BLONDE

A few salon tips for applying Olez Inception Hair Straightening and Restorative Apple Stem Cell treatment on bleach blondes

INCEPTION’S “APPLE POWER” FEATURED IN THIS MONTH’S MODERN SALON

Yay Apple Power!

Check out this month’s Modern Salon with a little feature of Olez INCEPTION’s amazing Apple Stem Cell technology.

Boca Cosmetics Group has introduced Olez Inception, a hair straightening system formulated using apple stem cell technology. The apple stem cells, obtained from a Swiss variety of the fruit are rich in hydrogen, phytonutrients, antioxidants and proteins. The company reports that Inception’s smoothing results can last up to six months.

The Olez Inception straightening kit includes four products: Cleansing and Nourishing Shampoo Action Apple Stem Cell Solution, Sealer and Stem Cell Masque. The brand includes an at-home maintenance hydrating masque and the Argan and Pracaxi Natural Oil Aerosol Spray for finishing and UV protection. Visit olezprofessional.com

WHAT CAN APPLE STEM CELLS DO FOR YOU?

When South Florida native Kayla came into our office on that particularly HUMID day in May, she had no idea she would be trying out the most revolutionary breakthrough technology in the beauty industry. Her hair was definitely feeling the humidity; It was FRIZZY, dull, and very tangled. She had been wearing her hair in a natural afro for years–not for the love of Afros (because I’m totally down with Afro love!) but she was afraid of the damage caused from harsh relaxers and, if anyone lives here in South Florida knows,  a flatiron does nothing in this humidity.

Kayla had VERY kinky hair (50 Shades of Grey kinky!). After treating her hair with the Olez INCEPTION Apple Stem Cell Restorative System along with the Apple Stem Cell Masque, her hair was BUTTERY soft, brilliantly shiny, and straight! But not that (starchy fake) straight; her hair was very full and thick and still had a nice natural look. The Apple Stem Cells along with the blend of ingredients penetrated her hair  follicles and restructured her curl pattern completely. The girl STRUTTED out of here like Beyonce’s alternate ego “Sasha Fierce”.

Almost three months later, Kayla cannot stop raving about her hair to me! Enough already, Kayla, I get it: Apple Stem Cell ARE the best discovery since sliced bread. (Just kidding, don’t stop raving!) Her hair has gone from too kinky to comb to soft and silky with “beautiful soft Spanish curls,” adds Kayla.

The Apple Stem Cells penetrate the hair and deliver hydrogen, phytonutrients, antioxidents and proteins,while also restructuring the hair’s curl pattern. Because Apple Stem Cells have an exceptionally long life, INCEPTION continues to work inside the hair, allowing the results to last for up to 6 months.

Olez INCEPTION, a professional hair care line that incorporates the use of Apple Stem Cell technology will be available to salon professionals July 22.

UTTWILER SPÄT-WHAT? AN APPLE A DAY TO KEEP BAD HAIR DAYS AWAY

Even if you can’t pronounce it, you should get to know it because this unique Swiss Apple (Uttwiler Spätlauber) is one of the most revolutionary discoveries in beauty.

The Uttwiler Spätlauber is an amazing apple grown in Switzerland that has the ability to resist aging–which makes the rare apple one of the most in-demand MUST-HAVES in the beauty industry. Even the first lady,Michelle Obama, is rumoured to be a fan of these anti-aging apples.

On July 22, Boca Cosmetics Group plans to take the cosmetics industry one step further with the launch of Olez INCEPTION, the first hair-care line to incorporate Apple Stem Cells from the Uttwiler Spätlauber.

These Apple Stem Cells not only process anti-aging properties, but they promote cell regeneration, hair moisture, strength and shine.

The Olez INCEPTION professional line includes:

• Apple Stem Cell Restorative System
• Apple Stem Cell Hair Masque
• Argan and Pracaxi Oil Spray

–and will be available in salons July 22.