Known pioneers in the hair care industry for the use of Apple Stem Cell Technology in its INCEPTION line, Olez® professional hair care, is now set to introduce O2, Essence of Youth, and NutriFuze at Cosmoprof North America, taking place July 14-16 at the Mandalay Bay Convention Center in Las Vegas. The new lines exemplify the fusion between nature and technology providing results that elevate salon services to the next level.
O2, a new detoxifying hair treatment, is powered by the release of oxygen which removes all toxins, buildup and impurities from the hair and scalp. O2 utilizes Jua extract and Joazeiro bark, which have natural cleansing agents that combine with Oxygenation Technology.
We are on a quest to transform salon services, making client satisfaction and optimum results our top priorities, says Claudio Correia, president of Olez®. Our new lines are designed to enhance services provided at the salon."
Similar to the results that BOTOX® provides for the skin, Essence of Youth rejuvenates the hair through an infusion of collagen, elastin and antioxidants that repair and reverse years damage caused by heat, styling, and chemical processing. Essence of Youth utilizes the latest Anti-Aging Technology coupled with the LunaMatrix® system to turn back the clock and restore hair volume lost from aging and oxidation.
NutriFuze, a hair diet uses Nutrient Encapsulation Technology where nutrients are released when they combine with a coconut oil catalyst. NutriFuze provide moisture and porosity reduction with frizz blocking results.
The new products join Advanced and INCEPTION as part of the Olez® family. Advanced is a smoothing system with no toxins, no smoke and no wash restrictions. Color safe, Advanced can be applied in about an hour.
INCEPTION, a regenerative system that controls wave and frizz, harnesses the benefits of Apple Stem Cell Technology. INCEPTION stimulates, repairs, and fortifies the hair follicle and promotes healthy hair growth.
Attending the event? Visit us at Booth# D23210
Disclaimer: BOTOX ® is a registered trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any way, shape or form.
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