INTERVIEW WITH GUSTAVO TUNDELLA, APPLE STEM CELLS, AND INCEPTION

There are many things to love about Brazilian model turned South Beach stylist turned Philadelphia salon owner Gustavo Tundela: His cool Brazilian accent, his trendy downtown salon serving themed cocktails and perfect ombre highlights, his epic love story of moving twelve hundred miles across the country to be with the woman he loves. But, what we love the most: His enthusiasm for hair innovation–and what’s more innovative than Apple Stem Cell Power?

Gustavo, who’s worked for exceptional salons such as Rocco Donna in South Beach, recently branched out to Philadelphia to start his own salon: Tundella & Co. in downtown Philadelphia, bringing the South Beach keratin craze with him. Tundella Salon is the forerunner in keratin treatments in the area, boasting over 20 treatments a week.

Tundella recently stopped by Olez Professional to get his hands on the latest innovation from Olez,INCEPTION, a breakthrough hair straightening treatment that uses a unique blend of acids to gently relax the hair’s texture while combining the restorative hair benefits from Apple Stem Cells harvested from the Uttwiler Spätlauber apple.

On Olez INCEPTION:

I love that it’s clean, no smell, and easy to work with. The shine and softness in the client’s hair is incredible.

ON Apple Stem Cells:

We’re excited to be the first salon in Philadelphia using Apple Stem Cells in a hair straightening treatment. We’re even thinking of adding Apple Martini’s to our menu.

On Olez Advanced:

We use Olez Advanced as our express keratin treatment to control the frizz and add shine and manageability. Clients can either receive the full treatment or we do a quick 15 minuteblowout for half the cost.

On Fall Hair Trends:

Brow level bangs (we call them T-bangs) are a big trend this year. Also, richer deeper colors, dark caramel hues, and copper tones are really popular.

On keeping up with the latest trends:

I find the latest trends by traveling to the international hair shows, especially in Brazil and reading international hair magazines.

On upcoming projects:

We have a photoshoot coming up for our first Lookbook showcasing some of our best hairstyles. We’re really excited about it.

On his #1 request:

We do a lot of hair extensions but our specialty is definitely Ombre highlights.

Stop by Tundella Co. Salon, for an Olez INCEPTION consultation and be sure to ask for that Apple Martini!

Stylist? Call Olez Professional: 1-800-251-2479 to learn more about ordering Olez INCEPTION for your salon.

                                                      

                                                                 Tundella’s Client Before INCEPTION

                                                                    Tundella’s Client After INCEPTION

SALON TIPS FOR USING OLEZ INCEPTION (APPLE STEM CELLS) ON BLEACH BLONDE

A few salon tips for applying Olez Inception Hair Straightening and Restorative Apple Stem Cell treatment on bleach blondes

INCEPTION’S “APPLE POWER” FEATURED IN THIS MONTH’S MODERN SALON

Yay Apple Power!

Check out this month’s Modern Salon with a little feature of Olez INCEPTION’s amazing Apple Stem Cell technology.

Boca Cosmetics Group has introduced Olez Inception, a hair straightening system formulated using apple stem cell technology. The apple stem cells, obtained from a Swiss variety of the fruit are rich in hydrogen, phytonutrients, antioxidants and proteins. The company reports that Inception’s smoothing results can last up to six months.

The Olez Inception straightening kit includes four products: Cleansing and Nourishing Shampoo Action Apple Stem Cell Solution, Sealer and Stem Cell Masque. The brand includes an at-home maintenance hydrating masque and the Argan and Pracaxi Natural Oil Aerosol Spray for finishing and UV protection. Visit olezprofessional.com

WHAT CAN APPLE STEM CELLS DO FOR YOU?

When South Florida native Kayla came into our office on that particularly HUMID day in May, she had no idea she would be trying out the most revolutionary breakthrough technology in the beauty industry. Her hair was definitely feeling the humidity; It was FRIZZY, dull, and very tangled. She had been wearing her hair in a natural afro for years–not for the love of Afros (because I’m totally down with Afro love!) but she was afraid of the damage caused from harsh relaxers and, if anyone lives here in South Florida knows,  a flatiron does nothing in this humidity.

Kayla had VERY kinky hair (50 Shades of Grey kinky!). After treating her hair with the Olez INCEPTION Apple Stem Cell Restorative System along with the Apple Stem Cell Masque, her hair was BUTTERY soft, brilliantly shiny, and straight! But not that (starchy fake) straight; her hair was very full and thick and still had a nice natural look. The Apple Stem Cells along with the blend of ingredients penetrated her hair  follicles and restructured her curl pattern completely. The girl STRUTTED out of here like Beyonce’s alternate ego “Sasha Fierce”.

Almost three months later, Kayla cannot stop raving about her hair to me! Enough already, Kayla, I get it: Apple Stem Cell ARE the best discovery since sliced bread. (Just kidding, don’t stop raving!) Her hair has gone from too kinky to comb to soft and silky with “beautiful soft Spanish curls,” adds Kayla.

The Apple Stem Cells penetrate the hair and deliver hydrogen, phytonutrients, antioxidents and proteins,while also restructuring the hair’s curl pattern. Because Apple Stem Cells have an exceptionally long life, INCEPTION continues to work inside the hair, allowing the results to last for up to 6 months.

Olez INCEPTION, a professional hair care line that incorporates the use of Apple Stem Cell technology will be available to salon professionals July 22.

UTTWILER SPÄT-WHAT? AN APPLE A DAY TO KEEP BAD HAIR DAYS AWAY

Even if you can’t pronounce it, you should get to know it because this unique Swiss Apple (Uttwiler Spätlauber) is one of the most revolutionary discoveries in beauty.

The Uttwiler Spätlauber is an amazing apple grown in Switzerland that has the ability to resist aging–which makes the rare apple one of the most in-demand MUST-HAVES in the beauty industry. Even the first lady,Michelle Obama, is rumoured to be a fan of these anti-aging apples.

On July 22, Boca Cosmetics Group plans to take the cosmetics industry one step further with the launch of Olez INCEPTION, the first hair-care line to incorporate Apple Stem Cells from the Uttwiler Spätlauber.

These Apple Stem Cells not only process anti-aging properties, but they promote cell regeneration, hair moisture, strength and shine.

The Olez INCEPTION professional line includes:

• Apple Stem Cell Restorative System
• Apple Stem Cell Hair Masque
• Argan and Pracaxi Oil Spray

–and will be available in salons July 22.

COMING SOON…