Friday, May 31, 2013

Olez® Unveils Revamped Advanced Smoothing System

Olez® Unveils Revamped Advanced Smoothing System at Premiere Orlando, June 2 & 3

Advanced brings to Premiere Orlando a new smoothing system formulated to deliver amazing results to the most demanding stylists and clientele. Advanced’s benefits include sprayable process, yielding an application time of about an hour, no post treatment hair restrictions, and is completely free of harmful toxins.




Key product differentiation includes being free of harmful toxins; fast, spray application bottle; color safe; does not conflict with other treatments or services; does not have any post application restrictions; leaves hair light and smooth with no waxy buildup; and does not produce any fumes or smoke.

“We are so excited about Olez® Advanced that we are offering to licensed cosmetologists a free 2 oz. Advanced Smoothing System” said Olez® President, Claudio Correia. “Those interested in requesting a sample should register as a professional at http://www.olez.com and follow up by sending an email to info@olez.com.”

Stylists attending this weekend’s Premiere Orlando will be able to receive a free 2 oz. sample of Advanced at Olez’s Booth #3481.

Olez® develops and manufactures innovative, quality hair care products that combine natural ingredients with advanced technology to deliver healthy, shiny, and beautiful looking hair.
For additional information please contact 800.251.2479, info@olez.com or view our website at olez.com.


"We are so excited about Olez® Advanced that we are offering to licensed cosmetologists a free 2 oz. Advanced Smoothing System” said Olez President, Claudio Correia. “Those interested in requesting a sample should register as a professional at olez.com"

Thursday, May 30, 2013

Advanced Editorial Styling Class





Using his extensive industry experience and knowledge, celebrity stylist Edward Teitel will demonstrate inventive styling techniques for your next photo shoot and provide tips for getting your work published in magazines. He’ll also demonstrate how to get the perfect texture using Olez restorative, rejuvenating, detoxifying and nutrient infusing systems which focus on addressing the hair’s needs from the inside out using natural ingredients and innovative technology.



Olez Elevates Salon Services to the Next Level

Olez Elevates Salon Services to the Next Level by Improving Overall Health of the Hair. Five Revolutionary Treatments to be Demonstrated at Premiere Orlando, June 2 & 3

Hourly giveaways, educational classes, on-stage demos and free samples highlight the Olez experience at the Orange County Convention Center.


Olez is taking the hair care industry by storm with its revolutionary line of professional hair care products that are changing the way salon professionals offer services to their clients. Delivering well beyond any service currently offered in the salon, Olez enhances the entire in-salon client experience.
Through its world-wide search of effective natural ingredients and combining them with the most innovative technology, Olez has created the solution for every hair problem caused by an individual’s DNA, the environment, chemicals and heat related issues.
Utilizing Apple Stem Cells, INCEPTION revitalizes texture, controls wave and frizz and promotes healthy hair growth. INCEPTION provides long lasting results up to 6 months. Essence of Youth, Hair BOTOX ® resets the chronology of hair through its anti aging, hair correction treatment featuring collagen and cysteine. Olez’s Scalp and Hair Detox treatment is aptly named O2 because it is an oxygen purification and deep cleanse treatment. It removes toxins and product buildup with oxygen and Jua extract, while also providing nutrient replacement. If your hair needs to go on a diet, then NutriFuze is your solution. It is a chair mixed, intense hydration cocktail with porosity reduction and frizz blocker.
Olez’s Advanced Treatment is no ordinary Smoothing System. It is a sprayable, volume reducing system that is color safe. It lasts up to 30 shampoos and is free of harmful toxins. Advanced contains a formulation of organic amino acids, fatty acids rich in Omega 3, as well as coconut, Inca and Quinoa oils extracted from the Amazon Rain Forest. As part of the Olez Advance sampling initiative stylists attending Premiere Orlando will receive a free 2oz. sample of Advanced at Booth 3481. Not able to attend the show? No worries. Request a sample by registering as a professional at http://www.olez.com and sending an email to info(at)olez(dot)com.
Olez’s next stop is Cosmoprof North America, July 14-16 in Las Vegas.
Olez develops and manufactures innovative, quality hair care products that combine natural ingredients with advanced technology to deliver healthy, shiny, and beautiful looking hair.
For additional information, please contact 800.251.2479, info@olez.com or our website at olez.com.
BOTOX® is a trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any way.

Monday, May 20, 2013

Silky Smooth With Olez Advanced



If your client comes in with frizzy, unmanageable hair but doesn't want to suffer from the harmful fumes created by keratin products containing formaldehyde, then Olez Advanced is the way to go. This 2 step smoothing system is designed with the stylist in mind; leaving the hair silky, smooth, and stronger. This month we had the opportunity to do some great  demos with our in-house stylist Ashley. Lets take a look at the step by step process for Olez Advanced, and the before and after results on our model's hair.


1. Shampoo Hair Twice with Olez Clarifying, Step 1

Shampoo hair twice. Rinse while combing hair with fingers or a wide tooth comb to avoid tangling.

Note: Do not vigorously rub onto hair or scalp in order to avoid tangling hair.



2. Towel Dry

Towel dry the hair, leaving it slightly moist.
Then separate hair into 3-4 parts using hair clips.


3. Spray Olez Smoothing Solution, 
Step 2 to Hair

Wearing gloves, spray the Smoothing Solution, step 2, onto small parts, starting from the back of the head.

Note: Avoid spraying the product directly on the scalp. Spray Smoothing Solution 1/4 inch from the
roots using a fine tooth comb to distribute the product evenly from roots to ends.

After you have thoroughly applied the Smoothing Solution to the hair, comb the hair until you feel the product is evenly distributed.


4. Processing Time

After completing application allow the Smoothing Solution Step 2 to sit in hair for an additional 40-45 minutes for processing. (45 minutes for coarse and/or rebellious curls)


5. Shampoo Hair

Shampoo hair with Olez Clarifying Deep Cleanser, Step 1, removing all of step 2 before blow-drying.

6. Blow Dry

Remove gloves and blow dry hair 100% dry. Use your fingers or a wide tooth comb to separate the hair to ensure all layers are dried thoroughly.


7. Seal Hair with Flat Iron

Note: Flat iron must be at a temperature of 400°-450°F, (200°-230°C)

Separate the hair and begin flat ironing approx. 1"-2" sections until hair feels light. Repeat process until entire hair is
straightened.


Note: You may see steam while flat ironing hair.

After Care Tips For Your Clients:


  • Always blow dry the hair after each shampoo to maintain the best results.
  • We recommend using Olez Inception Shampoo and Conditioner, both are paraben-free,salt-free and sulfate-free, when shampooing hair. 
  • We recommend coloring of the hair before treatment.
  • Minimize contact with  chlorine or salt water to enhance the duration of treatment. 










Sunday, May 12, 2013

The Perfect Blow-Dry


Blow drying hair may seem simple enough, but in fact there are wrong ways to do this which can result in damaging locks and an uneven frizzy look. Before we get into the "right way" to achieve a perfect blow-dry, let's take a look at some of the things to keep in mind before starting.

Consider the following:

Brush type:  The metal varieties heat up way too fast, making hair way too hot. Look for a round brush with a mix of nylon and boar bristles.

Holding the dryer in place: Do not! Hold the dryer on one spot directly on the hair, you will do serious damage and can even fry the hair right off. Always keep a constant movement. 

Tips by Edward Teitel, celebrity hair stylist and Olez Creative Director!

1. Start with an amazing prep treatment such as Olez 02 Detox to get the
product and chemical buildup off the hair. This will give you a great clean
feel, extra shine, manageability and control.

2. Methodically dry hair, section by section with control and tension on the
strand using a round brush and a blow dryer with a directional funnel.
The brush will give tension while the nozzle directs the air flow into the
right concentration resulting in smoothing and polishing the cuticles
down.

3. If you see hair being blown all around with the dryer, stop. This will cause
the hair to be rougher, not as shiny, and you'll have to refinish with another
tool such as a flatiron.

4. The end result should always be more important than speed drying
haphazardly. So take strands section by section with control.

5. Put brush on top for closer flatter looks and underneath for styles with
a lot of volume.

Friday, May 3, 2013

Minimal Collection by Edward Teitel for Olez

Mondrian is a great example of minimalist art.
The Minimal Collection by Olez was inspired by the definition of the Minimalism Movement: Any design or style in which the simplest and fewest elements are used to create the maximum effect. It exposes the essence of a subject by eliminating most non essential forms and features, in this case wardrobe, colors, and backgrounds to highlight the focal point.

Throughout history painters and artists always looked for the perfect canvas to put their masterpiece on. In the beauty industry we tend to always look for the perfect product that does everything, whether it be hair color or styling product with little regard or respect for the management of the canvas (hair), on which these products are to be applied on. The stronger the basic foundation the stronger the results; That's what Minimalism was all about.

Thursday, May 2, 2013

Our Office Stylist Goes Lavender Using Olez O2: Here's How She Did it!

olez Detox
Olez Product Specialists Gets Lavender Hair

We Love that Olez Headquarters is the kind of place where employees, especially our in house stylist/product specialist, can experiment with crazy cuts and colors. Olez is all about creativity and our newest product O2: Hair & Scalp Detox is the perfect tool for color lovers! 

O2 is a unique oxygen therapy that detoxifies the hair and scalp. O2 releases oxygen that removes all toxins and impurities from the hair and scalp, followed by an infusion of nutrients and oils, resulting in healthy and luxurious hair.

Here's How Ashley Went from Medium Blonde to Lavender using Olez 02 and direct dye.

Lavender Hair How-to:
O2 Set
Step 1: Remove all product buildup from the hair using 
Step-1 and Step-2 of O2: Detox. This will ensure maximum color absorption.

Step 2: (Optional): Ashley used a Soap Cap to slightly lighten her hair and to get rid of unwanted yellow/orange tone.**Note – When using Violet, hair must be lifted to a level 7 in order to achieve desired results
 Step 3: Dry the hair thoroughly. Combine 1 drop of Violet direct dye with about 3oz. of Step-3 Nutrient Serum of O2 Detox. Apply the Color/Conditioner mix to hair and allow this to process for 20 minutes without heat.

Step 4: Rinse and style as desired using O2 Step-4, Thermo Protector. 

Questions? Email info@olez.com or call 1-800-251-2479 to speak with our product specialists.
Olez O2: Hair & Scalp Detox: http://www.olez.com/o2- 
Olez Website: http://www.olez.com/ 
olez O2 Detox
Ashley taking an order for O2!