Friday, February 22, 2013

OSCAR Nominees: Who's Using Olez Sunday!

Best Actress Nominee QuvenzhanéWallis trying Olez hair care
Olez had a blast mingling with Academy Awards nominees and celebrities in Hollywood for OSCAR Week. We got a chance to speak with the stars one-on-one and talk to them about their hair concerns. Being a celebrity means your hair goes through a LOT of trauma with constant styling and chemicals. After we explained our new line of nutrient infusion treatments: Essence of Youth, Olez INCEPTION, O2, and NutriFuze all the stars were excited to try. Cori Shepherd Stern, nominated producer of the documentary Open Heart can't wait to try our products on her hair to get ready for the OSCAR red carpet! She gushed, "I will definitely be using your products to prepare for Sunday Night!"
OSCAR Nominee Joss Penn holding Olez Giftbag

Each star received an Olez Bag with the entire Olez INCEPTION Home Care Line: 
Visit our website: www.olez.com to shop INCEPTION home products featuring apple stem cells. 
True Blood Actress Carolyn Hennesy Style our Olez Inception Apple Stem Cell Masque

World War Z Actress Abigail Hargrove trying and Olez treatment with stylist Edward Teitel

Millionaire Matchmaker, Patty Stanger checking out Olez Essence Of Youth

Check out the rest of our photos with the celebrities on our facebook.




Interview with ABS News


Back to South Florida For An Interview with ABS News 

Back in our South Florida office, ABC news dropped by for an interview with our President, Claudio Correia. They heard we were in Hollywood and wanted to get the scoop on which nominees will be using our luxury hair care products to look beautiful on the red carpet. 






Now let's cross our fingers for our favorite actors and actresses and hope they win big on Sunday! 

Wednesday, February 20, 2013

OSCAR Week Gifting Suite Day 1


Day 1 in Hollywood was so much fun thanks to the many celebrities who were enthusiastic about our  Olez luxury line. 

Check out our photo album on Facebook:


Follow Olez in Instagram!



If you're not you're missing out on our live pics from our Hollywood Gifting Event. 

In the Press:




"Lights! Camera! Action! “We’re ready for our close-up now,” says Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez Professional. The Boca Raton based company announced they are headed to Hollywood where their line of products will be featured at an exclusive, invitation-only, beauty and couture suite for Academy Award nominees and Hollywood notables..." Read More at ModenSalon.com

Visit our website: olez.com to learn more.



Tuesday, February 19, 2013

Day 1: We've Arrived in Hollywood!

Olez is participating in this year's Celebrity Gifting Suit for Academy Award Nominees

8AM Rodeo Drive 

Day 1: We've Arrived in Hollywood!
Oscar week has officially begun and Olez is so excited to be a part of it. Olez is in Hollywood all week for the 2013 Academy Awards festivities and we can't wait! Starting tonight, we'll be mingling with red carpet celebrities as a partner in the pre-show gifting events. A-list celebrities, Oscar nominees, and even a few musicians will be getting an exclusive preview of our Luxury line of therapy themed salon treatments.

But don't feel left out. Stay connected with all the glitz and glam as our celebrity stylist, Edward Teitel, pampers the A-listers with our new lines: Essense of Youth, O2, and NutriFuze

Follow us on Twitter, Facebook, and Instagram  for live tweets and photos of celebrities using Olez products. 



Meet The New Olez Luxury Line:

Essence of Youth, Olez O2, NutriFuze
"We're so ready for our closeup now!"
Meet Essence of Youth, NutriFuze™ and O2, the new super glamorous, high end line of therapeutic hair treatments from Olez. The ultra lux line uses the finest natural elements in new and innovative ways for treating the everyday diva's hair concerns. A-listers already know the benefits of BOTOX®, a good Detox, and a Nutritious shake, it's only natural that Olez remixed these great elements into three hair treatments that re-verse the hair's age, detoxify the follicles, and infuse the hair with nutrients.



Our Day in Hollywood So Far:



9AM Arrive at L'Ermitage in Hollywood
10AM Setting up our display table


BOTOX®  is a trademark of Allergan, Inc. and is not affiliated with Boca Cosmetics Group or Olez in any shape or form.








Monday, February 18, 2013


Olez Nominee Gift Package 
                                             

Boca Raton, FL  (Feb 14. 2013)—-Lights! Camera! Action!  “We’re ready for our close-up now,” says Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

The Boca Raton based company announced that they are headed to Hollywood where their luxurious line of products will be featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables.

Olez’s products combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny and revitalized hair.

“Our goal is to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” said Claudio Correia, President of Boca Cosmetics Group.

Contents of the Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.

“There is nothing on the market, anywhere, that offers the benefits of INCEPTION,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group.

In addition to the VIP gift box, Olez will be offering innovative hair care treatments at the suite featuring Essence of Youth, O2 and  NutriFuze™. These three new products are consistent with Olez’s objective of providing innovative, professional hair care that contain restorative properties in a market in need of effective solutions.

Celebrities at the suite will also be the first people in the world to try O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp.  When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils required for healthy and luxurious hair.

Adding to Olez’s family of breakthrough restorative products comes NutriFuze, the perfect hair diet for fragile, dull and nutrient-deprived hair.  NutriFuze contains a cocktail of powerful exotic ingredients blended to restore hair that is damaged from excessive blow-drying, color and lifestyle.
“The results I have obtained with Olez’s new products have been phenomenal.  To witness years of damage in client’s hair just disappear, is amazing,” states Olez’s  Creative Director and celebrity stylist, Edward Teitel.

After Hollywood, Olez will be exhibiting at America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

For more information, email info@olez.com or call 800-251-2479. or on the web.

Tuesday, February 12, 2013

Olez Set To Launch 3 New Lines This Coming March


Olez Set To Launch 3 New Lines This Coming March 


Olez is currently preparing to attend America's Beauty Show in Chicago on March 9-11, 2013. They are set  to launch 3 new lines that will be joining Olez Inception. The new lines include Essence of Youth, a product so unique that it has been compared to Botox® for its rejuvenating properties. Essence of Youth leaves your hair looking younger and softer.  O2 is oxygen that cleanses and detoxes your hair, this is the perfect product to use when you want to remove years of product build up. NutriFuze provides a combination of  nutrients that truly make it the perfect "hair diet". See the invitation below to be a part of this worldwide launch!